May 11, 2024

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ThemeForest – world’s leading platform for selling premium WordPress themes and website templates

7 min read
2 years ago karan

With WordPress being used by over 43.3% of all websites, the space can be very competitive! ThemeForest is a marketplace for buying and selling website templates and WordPress themes. It is one of the largest and most popular platforms of its kind, offering a wide variety of high-quality templates and themes for a variety of website types and niches. Themes and templates are created by a global community of independent designers and developers, and are sold at a variety of price points to suit different budgets.

How ThemeForest + WordPress works ?

ThemeForest works with WordPress by offering a selection of WordPress themes that can be used to customize the design and layout of a WordPress website. WordPress is a content management system (CMS) that allows users to create and manage their own websites, and it is one of the most popular CMS platforms in the world.

When using ThemeForest and WordPress together, users can browse and purchase a WordPress theme from ThemeForest, then download and install it on their WordPress website. Once the theme is activated, users can then customize the theme to their liking using the options provided by the theme, or by editing the theme’s code directly.

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Themes available on ThemeForest are designed to work seamlessly with WordPress, and they are often updated to ensure compatibility with the latest version of WordPress. This allows users to take advantage of new features and improvements in WordPress while still maintaining the look and feel of their website.

In summary, ThemeForest acts as a marketplace where you can browse, purchase and download WordPress themes, while WordPress is the CMS that allows you to create and manage your website, and the themes you get from ThemeForest will work seamlessly with it

Why the massive growth? Well, it’s quite natural as WordPress themes are easy to develop. Moreover, entrepreneurs and small businesses tend to prefer WordPress over other content management systems as it is easy to use. According to W3Techs, 65.1% of all CMS users are utilizing WordPress. You can also check out our in-depth to learn more about the history of WordPress.

However, due to the fact that there are so many WordPress themes on ThemeForest, this makes the competition tough. You can no longer just list your theme and watch the sales start rolling in. ThemeForest authors and developers have to make certain changes in their strategies in order to succeed. If you want to reach the top of the selling lists it isn’t recommended to place your entire business solely on ThemeForest, as this can be risky. It’s also recommended that you run additional marketing campaigns for your brand, even if you’re a power elite author.

What is a Power Elite Author?

A Power Elite Author on ThemeForest is a title given to the top authors on the platform, who have demonstrated a consistent track record of creating high-quality products, providing excellent customer support, and maintaining a high level of customer satisfaction. These authors have typically been selling their products on the platform for a significant amount of time, and have built a reputation as trusted and reliable sellers.

To become a Power Elite Author, an author must meet certain criteria such as:

  • Having a large number of sales and positive ratings for their products
  • A high level of customer satisfaction
  • A consistent track record of releasing quality products that are well supported
  • Maintaining a high standard of customer support
  • Having an active and engaged community of customers.

Power Elite Authors are recognized by the ThemeForest community as the best of the best, and are trusted to provide high-quality products and excellent customer service. They are also provided with additional benefits such as additional visibility and promotion on the ThemeForest marketplace.

Pros of Selling on ThemeForest

Today we are interviewing ThemeREX, a power elite author with over 37,000 in sales. They have over 156 WordPress themes on ThemeForest with a 4.5 out of 5-star rating. If you are thinking about selling your designs on ThemeForest, you should know all the pros and cons before taking any actions. Who better to take some advice from than an already well-established seller?

1. Stability

Envato gives you stability and confidence in your bright future if you are building a web design business (we mean serious business, not creating templates from time to time when you’re in the right mood).

2. Lots of Traffic

Envato has insane amounts of traffic. According to SEMRush they get over 9 million organic visitors per month, and this is only estimating desktop traffic. So you can safely assume it is a lot!

What does that mean for you? Your themes are viewed by a targeted audience, lots of relevant people. This traffic is not random. Users who browse your themes have extensive knowledge of the topic. Sometimes it seems that they know more than you do about it. So, what should you do? Try to convince them that your products are good.

Let’s take ThemeREX as an example. We started from nothing and our traffic has grown to 200K visits per month very quickly. Please keep in mind that most of the traffic comes from demos. The trap is that the majority of customers will never see your home page. How to avoid it? Show them more templates on demos, or use banners, etc. Make sure that you have your finger in that traffic pie.

3. Choose Your Pricing

Envato gives you the choice. You are free to choose prices for your items. For instance, you can opt for the lowest price and sell your magnificent, time-consuming work for a dime. This will be your sacrifice to name building and climbing to the top. Or, you can do just the opposite. You can set your price at hundreds per theme like some vendors at the high end of the charts.

4. Higher Revenue With Exclusivity

You have to make another big choice partnering with Envato. Would you like to sell your themes everywhere or exclusively on Envato? The difference is in the revenue. If you are offering your products here and there, you get 50% of revenue. Maybe you will be satisfied with that. But most of Envato partners choose exclusivity and sell their themes only there. The fee can then be reduced to 12.5%, but it also depends on gross sales. So, you’d better think twice about what’s more beneficial for you. Learn more about Envato author fees.

Cons of Selling on ThemeForest

While there are a lot of positives about ThemeForest for authors, here are some of the cons:

1. Theme Rejections

You are likely to get multiple rejections from Envato as their standards are very high and the sometimes change too abruptly. The rejections make you feel frustrated, sometimes you start to think that things are too complicated for you. Here is just one example from the forum.

2. No Branding

A lot (if not all vendors) hate the faceless factor. All of us have our own ambitions. But we have to sign up for this of our own free will. The fact that customers buy from Envato and not from your brand may be irritating. You should be ready to get heaps of support tickets addressing you as the Envato support team. This doesn’t help you build your brand. Everything has its price, this is the price you should pay for tons of opportunities Envato gives you. If you want to build your brand – do your own marketing.

3. Just Part of a Machine

Do you remember the words of the songs by Scorpions “You’re a drop in the rain, just a number not a name…” It’s not very pleasant to feel like that, but the truth is that, even though they want you to succeed, you are still a cog in the Envato machine. If you pop into the community forum, you’ll see vendors posts where they tell about their pains like the drop of sales (example below) and other topics that are crucial for them.

4. Requires Extra Marketing

You have to make extra marketing efforts to get your themes exposed if you want to survive on Envato. A little bit of math: ThemeForest needs to get at least 2 million extra people to buy their WordPress products in order to just keep afloat. Two million people is huge and that’s all just to keep business the same without any growth. You may say that the WordPress demand is growing and people are becoming even more dependent on websites and the internet, but who knows how large the demand could grow.

Summary

Any business has its pros and cons, especially the big ones that involve so many people. Besides the cons mentioned above, most of Envato vendors are happy to be a part of its community and build their business around it. If you are hesitating whether to try your luck with Envato or not, we can say only one thing. It’s better to take action and fail than stay idle. Maybe you are a future rising star of ThemeForest. We wish you the best of luck! Have your own story or experiences of selling on ThemeForest? We would love to hear them below.

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